Apple Computers Inc.
Could you please help me with this assignment? Managing Change (Apple Computer Inc.)
Need to ensure that I have cover the 3 areas:
1. Areas in which managers must be knowledgeable (e.g., process re-engineering and restructuring, innovating application of goods and services, approaches to managing employees as a vital element in the value chain, methods of achieving and maintaining customer loyalty.
2. Preparedness of companies to deal with internal resistance to technology changes.
3. Ability of companies to effectively communicate changes to current and prospective customers in order to improve competitive edge.