Apple: Can the Company Pull Off Another Disruptive Innovation? Read the case study and discuss the following questions: 1. Why is Apple so successful? 2. How long can their success continue? 3. Who is their biggest competitor and why? The goal of this discussion is to talk about how technology can impact the market place, create new businesses, or new products and services. It's also an opportunity to identify the factors that contribute to success but also contribute to the success of your competitors.