A) Apple and Samsung have waged a lengthy battle over ownership of specific technological innovations in the smart phone market. They are _____.
a. brand competitors b.total budget competitors c.premium competitors d.product competitors e.generic competitors
B) Both Apple and Samsung were found to have infringed on each other's patents to protect their inventions and were forced to pay fines. Patents, which protect the first company to develop an innovation, best relate to which of the forces discussed in the text? a.sociocultural b.technological c.economic
C) The interviewee says that Apple and Samsung "are the only two companies that are really selling smart phones at this point." One can infer from this that Apple and Samsung are operating under which of the following competitive structures? a.pure competition b.monopolistic competition c.socialistic competition d.oligopoly e.monopoly
D) Apple and Samsung both have engaged in lawsuits to resolve disputes regarding ownership of specific technological innovations. Lawsuits represent what kind of approach to responding to environmental forces? a.eompetitive b.reactive