1. Apple and Samsung have been in a battle for market share, technology, and market leadership. Both are strong brands. You have been appointed a brand consultant to one of these companies. You have been asked to build the brand to set it apart from the other. (You can choice which one you are working for). How would you go about this brand equity building exercise?
2. You have been appointed Brand Manager for Blackberry in the USA. Your first task is to re-position the brand so that it can compete with the other major companies. (Assume that the technology issues have been resolved). How would you go about completing this task?