1. Appealing to the broadest group in the market is a mass market strategy ?(T) or (F).
2. Focusing on just one market segment is referred to as a concentration strategy (T) or (F)
3. ??Boutique clinics in health care that focus on wealthy consumers willing to pay out of pocket for services are an example of a niche strategy (T) or (F)
4. With a product differentiation strategy a company can either actually change the product or just position it differently by advertising. (T) or (F)
5. To conduct lifestyle segmentation, market researchers use attitude, interest, and opinion questions (T) or (F)
6. The heavy half phenomenon refers to a small group of consumers who consume a disproportionate share of a product's usage (T) or (F)