Communications Theories and Practices Case Study Assignment -
Assessment is a strategic communications campaign plan to be developed on one of the themes to be showcased at the 2018 Creative Directions festival.
Creative Directions 2018 with the overall theme: Future Tense is a festival of ideas and industry know-how exploring critical issues shaping the nature of work in the contemporary media, cultural and communications industries.
Social media, automation, algorithms, big data and bespoke manufacturing are completely transforming how we work, make, live and communicate with each other. From hashtag activism to data journalism, VR to PR, Creative Directions 2018 will examine what's making us tense about the future of work in the media, communications and cultural industries. How will changing geopolitical dynamics in the Asia-Pacific region shake up our media industries? What might a socially responsible start up look like? How do you use analytics and big data in transparent and accountable ways? And what skills and knowledge do early career professionals need - ethically and practically - to navigate this rapidly changing media landscape?
Theme - Develop Communication Campaign Strategy Selection one Theme per Group
Ethics in Technology - V.R. - Can VR be more than immersive entertainment or an advertising gimmick? What is the communications potential of Virtual Reality? How is VR being used for social justice, empathy, journalism and documentary? Develop a campaign that uses VR as a media tool and in an ethically responsibly way.