Any company can sell Product X or provide Service Y, but what differentiates one business from another is the business philosophy. A company's philosophy is a distillation of its culture or ambiance into a group of core values that inform all aspects of its business practices. Having a strong company philosophy is a good way to guide your employees at decision-making crossroads, but it can also be a strong branding tool, and generally make your workplace more congenial.
What is a best philosophy a business should have? Structure your answer to address: what, why, and example.