1. Annual-plan control requires making sure the company isn't overspending to achieve sales goals. the key ratio to watch is_______
a) cash flow return on investment
b) stock turnover
c) marketing expense-to-sales
d) gross margin
2. Organizational structure________
a) specifies the firm's informal reporting relationships, procedures, controls, and authority and decision-making processes
b) specifies the firm's formal value proposition, the markets it will serve, and how the firm will provide value in those markets
c) specifies the firms control mechanisms, grievance procedures, reporting relationships, procedures, and authority over decision-making processes
d) specifies the firm's formal reporting relationships, procedures, controls, and authority and decision-making processes.