Announcing in a new marketing campaign


Problem:

Your team has been hired by a gardening magazine that is interested in improving circulation through editorial improvements which they will announce in a new marketing campaign. They'd like to put a questionnaire on their website to find out why people garden and what information they'd like to have in a magazine. Your team has been hired to design a 5 question survey to help them. Be sure to use the following:

  • One open ended probed question
  • One multiple choice question
  • Two scales
  • One dichotomous question

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Marketing Management: Announcing in a new marketing campaign
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