What Do We Mean by "Strategy for Sustainability"?
And Why is It Essential to the Survival of Your Business? An essay to demonstrate understanding of key concepts in strategic management and capacity to craft a professional document. First part . choose a concept/model in strategic management. You can choose this concept among the ones discussed in the course or choose another one. Examples of concepts are: core competencies, generic strategies, mergers and acquisitions, alliances, CSR, blue ocean strategy, etc... . define this concept . present the history of the concept: when was it discussed first, how did it evolve? . discuss how/if the concept is relevant or not to today's business challenges. The first part should include a minimum of 10 academic references: books and/or articles from academic journals. It excludes textbooks and articles from business magazines that you can use also if needed. All sources should be adequately referenced as for any professional academic document. In the second part, you are asked to: . present a real life application of the concept. You can use your own company or a company of your choice. This section should be like a mini-case study where you will present the situation of a company, the issues faced and how the concept was used to solve the issues and raise the general performance of the firm. Approximately 2000 words should be dedicated to the first part and 1000 words to the second part. References: Grant, RM. (2007), Contemporary Strategy Analysis, 6th edition, Wiley-Blackwell MacMillan, H. & Tampoe, M., 2000. Strategic Management, Oxford: Oxford University Press Jennings, J. AND Wattam, S., 2001. Decision Making ‘An Integrated Approach' (3rd Ed). Financial Times Senge, P.M. 2006 The Fifth Discipline. 2nd revised edition Random House Books Beach, L. R., 1992. Image Theory: Decision Making in Personal and Organizational Contexts. Chichester: John Wiley & Sons Choi, Y. B., 1993. Paradigms and Conventions: Uncertainty, Decision making, and Entrepreneurship. Ann Arbor: University of Michigan Press Handy, C B, Bennis, W. G. & Biederman PW1998. Organizing Genius: The Secrets of Creative Collaboration. London, Perseus Books Mintzberg H & Quinn J B and Ghousa;s (2003) The Strategy Process: Concepts,, Contents and Cases. Prentice Hall. Revised European Edition. Johnson G. &. Scholes K (2007) Corporate and Organisational Strategy. "Exploring Corporate Strategy" sixth edition, , Prentice Hall the original tables are developed in Excel? and do I get the excel files too?