Anatomy of a premise line by jeff lyons


Assignment:

Instructions:

You've been hired to produce a movie or music video. Over the course of the month, you will create a production schedule, budget, and marketing pitch for an existing music video or movie of your choosing, with a goal of convincing an investor of the potential return on his/her investment.

Design a branded presentation that addresses each item listed below. Please match the font, color scheme and general aesthetic of your presentation to that of the project you have selected.

Title slide: Select an existing movie or music video to reverse engineer. Please select something that is at least 1 year old but less than ten years old. List the title, production company, writer and director.

Talent: Find headshots of key cast members and above-the-line key personnel (ie: Director, Producer, Writer, Choreographer). Name 1-2 notable projects this person has worked on and write 1-2 sentences explaining this person's connection to the target audience.

References: Provide references relevant to your research for this assignment in APA format. HINT: There should be a reference for each cast member in your talent section. Please also include references in APA format for any images used in this assignment.

Resources:

How to Write a Logline for a Movie

List of Active Verbs

Writing for Visual Media, 4th Ed., Logline

Anatomy of a Premise Line by Jeff Lyons, Part 1: Premise and Story

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What Color is Your Brand?

Complete a branded keynote/powerpoint answering the questions. The branding should match the project you chose including: color, font and aesthetic.

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Marketing Management: Anatomy of a premise line by jeff lyons
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