Assignment:
Concerning Vera Bradley
From information you find about the Vera Bradley company, answer the question below:
What is the Vera Bradley strategy to compete in their industry? Has the company’s competitive strategy yielded a sustainable competitive advantage? If so, has that advantage translated into superior financial and market performance? Do some analysis beyond a simple SWOT chart. Consider the financial ratios for their industry and other metrics.
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.