Assignment:
User-generated content (UGC), also known as consumergenerated media (CGM) includes online consumer comments, opinions, advice, consumer-to-consumer discussions, reviews, photos, images, videos, podcasts and webcasts, and product-related stories available to other consumers through digital technology. What are the problems and benefits for marketers of UCG? How should marketers respond to UCG? Do you think marketers should encourage UCG or attempt to discourage it? Why do you feel that way?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.