Analyzing transformative consumer research


Assignment:

Q1. What are business ethics, and why is this an important topic?
Q2. Should scientists who study consumer behavior remain impartial, or is it appropriate for them to become involved in the topics they research like those who adhere to the transformative consumer research perspective?

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Research: Analyzing transformative consumer research
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