Assignment:
Shering-Plough HealthCare Products Inc. decided several years ago to expand its product line by developing pocket-size sticks and sprays of Coppertone sunblocks, previously only available as lotions packaged in squeeze bottles. The company placed a strategic emphasis on developing markets for this product. The company knew from market research studies that its Coppertone customers were already using the product in its original squeeze container to prevent sunburn. Due to increased awareness of the dangers of excessive skin exposure, consumers who had not previously used sunblock except when at the beach were looking for a daily sunblock product. Company managers reasoned that their market could be expanded significantly if the product were repackaged to fit conveniently in consumers’ pockets, purses, and gym bags. Identify the business strategy. What training needs result from this strategy? What are the training implications of this decision for
(1) manufacturing and
(2) the sales force?
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.