Using Ford Motor Company: • Analyzing the effectiveness of the core or mainline operations of the firm to create and deliver products and services. • Identifying inconsistencies between the organizational design of the firm and its business strategy. • Analyze Ford's key resources and core capabilities. Identify the functional areas of the firm's organization or the activities in the value chain where the key resources and core capabilities reside (see Classifying Capabilities in Chapter 3). Are core or distinctive resources and capabilities structured and supported in a manner that aligns with the competitive advantage? What opportunities do you see to exploit the key capabilities of your project firm? Are there internal weakness that should concern the firm?