Analyzing product category and type of placement


Assignment:

Watchdog groups have long decried product placements because they blur the line between content and advertising without adequately informing viewers. The networks themselves appear to be divided on how far they want to open the gate. According to one study, the effectiveness of product placement varies by product category and type of placement. Consumers indicate that product placements have the most influence on their grocery, electronics, and apparel purchases. The most common platform for a placement is to get a brand shown on a T-shirt or other piece of an actor’s wardrobe. What do you think about this practice? Under what conditions is product placement likely to influence you and your friends? When (if ever) is it counterproductive?

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

Request for Solution File

Ask an Expert for Answer!!
Other Management: Analyzing product category and type of placement
Reference No:- TGS01996898

Expected delivery within 24 Hours