Problem:
You own your own company and would like to "go global!" Research a potential market and product to get your export operations started and present your findings to potential investors. Explain how and why you chose your market and product.
Create a 15-to 20-slide (plus one reference slide) Microsoft® PowerPoint® presentation with detailed speaker's notes that analyzes a potential international business opportunity. Include at least 3 resources besides the textbook. Use the outline below and the information you gathered throughout the course to complete the assignment.
- Introduction
- Description of product to be exported
- Characteristics of target market
o GNP/capita
o GNP/capita growth rate
o Size of market
- Market screening
o Basic need potential
o Exchange rate trends
o Import restrictions
o Price controls
o Government and public attitude toward buying American products
o Size, number, and financial strength of competitors
o Sociocultural forces
Attitudes and beliefs
Languages
Education
- Export marketing strategies
o Promotion methods
- Conclusion