Analyzing current financial ratio


Assignment:

Finance and Operations

Your assignment is to analyze current financial ratios for a given business.

Question 1. Think of a specific business you find interesting, i.e. Apple, UTC, Southwest Airlines, etc.

Question 2. Search the web for that business' "Financial Statement". (You will find many hits for the data.)

Question 3. You will now see a number of financial ratios for your company. Below is an example for Apple.

Question 4. Now, define the following ratios, note the ratio for your business, and explain what the ratio means for the business moving forward:
a) Return on Assets
b) Return on Equity
c) Return on Capital
d) Gross Margin
e) SG&A Margin
f) Current Ratio
g) Quick Ratio
h) Total Debt/Equity
i) Total Revenue
j) Gross Profit

Question 5. Is the business healthy? What makes you say this?

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Financial Accounting: Analyzing current financial ratio
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