Analyzing consumers purchase patterns


Assignment:

In their most basic form, RFID tags track the progress of products from warehouse to retail shelf to checkout counter. But they have great potential to provide marketers with more information about consumers’ purchase patterns. In what ways might RFID technology be used to serve customers better? What problems might arise?

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include  references.

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Marketing Management: Analyzing consumers purchase patterns
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