Analyzing commercials work and advertising


Assignment:

Advertising and IMC:

Television: Find a television commercial that you thought was creative and entertaining. Then, find one that you think is much less creative and entertaining. Analyze how the two commercials work to catch and hold your attention. How do the visuals work? What might be done to make the second commercial more attention getting? You can also use online sources to find commercials at Website-adcritic (Links to an external site.).

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Analyzing commercials work and advertising
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