Analyzing buying behaviors and structures


Assignment:

Business-to-Business ("B2B") purchasing has different procurement characteristics versus other buying behaviors and structures.

  • What is B2B and why is it used?
  • How will effect your career as a purchaser?

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Analyzing buying behaviors and structures
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