Analyzing brainstorming techniques


Assignment:

Brainstorming

After reading the following scenario, break up into groups of three or four people and discuss the issues involved. Be prepared to discuss your thinking with the rest of the class. You and your partners are trying to decide which kind of restaurant to open in a new shopping center in your city. The problem confronting you is that the city already has many restaurants that provide different kinds of food in all price ranges. Your challenge is to decide which type of restaurant is most likely to succeed. Using the brainstorming technique, follow these steps to make your decision:

Q1. As a group, spend 5 or 10 minutes generating ideas about the alternative kinds of restaurants you think will be most likely to succeed. Write down the alternatives.

Q2. Spend 5 to 10 minutes debating the pros and cons of the alternatives and try to reach a group consensus.

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Business Law and Ethics: Analyzing brainstorming techniques
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