Assignment:
What information should be considered when analyzing an international company's marketing strategy? Marketing strategies on an international or global basis center upon the same marketing strategies as any domestic company: product, place, promotion, and price. Does the international company market a standard product or adapt its product to suit the cultural and business environment of the region or nation?
How does the promotion mix work to create push/pull? What sort of communications mix is used to convey messages and advertising to customers on an international basis or an individual region or nation? How does the international company control the flow of product along the distribution channel? Does the international company develop a worldwide pricing strategy or dual pricing strategies?
Select and research an international company. (A few examples of larger international companies include Amazon, Adobe, Microsoft, Lockheed Martin, AT&T, Verizon, Wal-Mart, Nestle, Brown-Foreman, McDonald's, Starbucks, Hilton Hotels and more.) In your original post, discuss the following information about this international company:
• Identify this company and provide the hot link to its home website.
• What products does this company offer on a global or international basis? Are there any new products introduced over the past two years or are there products extensions of existing products?
• Where and how does this company sell its products? Identify the channels of distribution in the international market.
• Carefully examine some of the different national websites for this company. Note any differences in these national sites.
• In your opinion, how does this international company protect its image, brand, and product property and intellectual rights?