You are responsible for identifying and analyzing all parts of a sport organization’s marketing mix and making recommendations to the organization based on your observations, research and analysis. The Cleveland Cavaliers (NBA) is the organization.
The Sport Product includes, the; Game, Star Power, Equipment and Apparel, Novelties and fantasies, the Venue, Personnel, Ticket and Print Material, and the Organization
b. The People includes; 1. how large is the total market for your organization? (# of people? Ages? Gender? Demographics?); 2. who are their fans? (you should be able to find some research related to sport fan demographics); and 3. identify in your recommendations who they should also target as “new fans”.