Assignment:
You are to write up a case study for a company Choose Alibaba Group) that uses technology in the workforce. An internet/library search will give you a good idea about companies that have 10K reports, or even annual reports. You cannot use another student's case study as your source of information. You must create your own case study from primary documents, academic literature or even a news source. This case study must be at least 5 pages (1500 words) no less, not including your title page and your citation page.
APA Guidelines:
Please visit the link below to familiarize yourself with APA Guidelines. This is the only style accepted for the final paper.
https://owl.english.purdue.edu/owl/section/2/10/
The following sections should be included in your final paper:
1. History and Growth. Investigate and analyze the company's past. It can greatly affect the present and future state of the organization. To begin your case study analysis, investigate the company's founding, critical incidents, structure, and growth.
2. Strengths and Weaknesses. Identify strengths and weaknesses internal to the organization. Using the information you gathered in step one, continue your case study analysis by examining and making a list of the value creation functions of the company. For example, the company may be weak in product development, but strong in marketing.
3. External Environment. The third step in a case study analysis involves identifying opportunities and threats within the company's external environment. Special items to note include competition within the industry, bargaining powers, and the threat of substitute products.
4. Analysis. Using the information in the previous steps, you will need to create an evaluation for this portion of your case study analysis. Compare the strengths and weaknesses within the company to the external threats and opportunities. Determine if the company is in a strong competitive position and decide if it can continue at its current pace successfully.
5. Corporate Level Strategy. To identify a company's corporate level strategy for your case study analysis, you will need to identify and evaluate the company's mission, goals, and corporate strategy. Analyze the company's line of business and its subsidiaries and acquisitions. You will also want to debate the pros and cons of the company strategy.
6. Business Level Strategy. Thus far, your case study analysis has identified the company's corporate level strategy. To perform a complete analysis, you will need to identify the company's business level strategy. (Note: if it is a single business, the corporate strategy and the business level strategy will be the same.) For this part of the case study analysis, you should identify and analyze each business level's competitive strategy, marketing strategy, costs, and general focus.
7. Implementations. This portion of the case study analysis requires that you identify and analyze the structure and control systems that the company is using to implement its business strategies. Evaluate organizational change, levels of hierarchy, employee rewards, conflicts, and other issues that are important to the company you are analyzing.
8. Recommendations. The final part of your case study analysis should include your recommendations for the company. Every recommendation you make should be based on and supported by the context of your case study analysis.