As consumers, we all undergo a decision-making process when considering which products to purchase and use. Choose a complex purchasing decision of which you have been a part in your personal life or in your job. Using a decision-making model of your own choosing and your chosen complex purchasing decision, complete the following:
- Define your chosen decision-making model.
- Describe, in detail, how you experienced each step in this consumer decision-making model as it applies to your complex purchasing decision.
- For clarity, describe each step in a separate paragraph.
Use proper APA style and formatting. The content of your assessment should determine its length.
Scoring Guide
- Analyzes consumer behavior within a complex purchasing decision and can distinguish the phases of the consumer's decision-making process.
- Applies a consumer decision-making model to the purchasing decision and contrasts the decision with other consumers' decisions.
- Describes how the decision process influenced consumer behavior and uses the information to make predictions on future purchasing behavior.