1. Tell me about how the growth strategies outlined in the product/market expansion grid could be applied to Kraft's Oreo cookie brand. Give an example of exactly how each one could be pursued and then tell me which one you think has the most strategic merit.
2. Borders Bookstores have gone out of business and liquidated their inventory. Which macro- and micro-environmental factors/trends have contributed most to the demise of this organization? Describe the five factors/trends that you see as most critical.
3. Analyze your own consumer buying behavior. Consider the four types of buying decision behavior described in your text and explain how and when each of these types of buying decision behavior has applied to you