Analysis Paper Assignment
This analysis paper involves a case analysis. You must first choose the case you wish to analyze. You can find the cases along with these directions on Canvas.
The cases involve one of four business areas: accounting, finance, management, and marketing. You are free to choose any case you wish. I suggest picking the one that most interests you or is closest to your major. Each case presents an ethical dilemma. If you're not sure you understand the dilemma in the case you choose, please contact me.
Your paper should be divided into 3 separate sections as discussed below. Put your last name in the document title when submitting. Also, please submit your paper using Word (i.e., a doc format). Don't submit your paper in a PDF format.
Section I. Each case ends with a decision to be made. First, putting yourself in the role of the person making the decision, indicate your key decision options. What basic choices do you have? In stating your decision options please avoid imagining a solution that would solve the ethical issue in the case, as the purpose of this case is to assess your ability to apply accurately the ethical perspectives. Second, do a stakeholder analysis that lists the stakeholders to the decision, and include an explanation of how the decision would affect each stakeholder. Please present a table with plusses and minuses to summarize your ideas. See the ATTACHMENT for guidance on setting up this table.
Note: Do not summarize the case in your paper unless you wish to make some additional assumptions. Assume the reader knows the content of your case.
Section II. Analyze your decision options from an ethical standpoint. To do this, apply each of three main perspectives discussed in the course for making an ethical decision: utilitarianism, profit maximization, and universalism. You are free (and encouraged) to apply others discussed in the Deckop chapter as well; although apply at least these three main ones. Indicate what each perspective would say is the ethical course of action, and why. Be sure to refer back to your stakeholder analysis when discussing the utilitarian decision in the case.
Subdivide this section into 3 subsections - first, discuss what utilitarianism would say is the most ethical choice. Second, discuss what profit maximization would say is the most ethical choice. Third, discuss what universalism would say is the most ethical choice.
To the extent possible, make links to the Mackey-Friedman-Rodgers debate article, Carter article, and any other course reading that you find applicable. These articles may provide insight for your analysis.
Section III. Indicate which of your decision options presented in Section I you would choose, and the degree to which it is consistent with each ethical perspective. Be as detailed in possible in describing the decision you would make and/or the action(s) you would take. If one or more of the perspectives disagrees with your decision, indicate why you do not choose to follow the guidance of that perspective(s). Say what is wrong with the perspective for you, either in the context of the decision, and/or for you in general.
Suggested length: Approximately 5 double-spaced pages, normal sized font and margins, though your paper can be as long or short as you like. However it will be difficult to present an analysis of sufficient depth in less than 5 pages. Also, please put the case name at the top of your case analysis.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Marketing-Case.rar