Analyze whether or not the tactics are effective and why, Marketing Management

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Analyze whether or not the tactics are effective and why

Problem

Select a Fortune 500 company and research their Integrated Marketing Communications (IMC) tactics. Select at least one traditional and one digital venue to research the IMC tactics. In a two to four-page paper, analyze whether or not the tactics are effective and why. Describe any recommendations for improvement.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Analyze whether or not the tactics are effective and why

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Marketing Management: Analyze whether or not the tactics are effective and why

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