Business Assignment
Impact of Cultural Values on Consumer Behavior Paper
Choose the following changes in Cultural Values to review and discuss: Gender-based marketing
Write a 700 to 1,050 words paper in which the interrelationship between consumer behavior and changes in cultural values is reviewed.
Find three specific examples of organizations marketing to these changes in cultural values. Examples may be mission/value statements, print advertising, web site content, press releases, among others.
Using these examples, what is your opinion of how the company uses the understanding of changing cultural values to create and implement its marketing strategy?
Discuss each example you found using specific information.
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.