Assignment
Using Interbrand's "Best Global Brands 2017" analysis provided on Canvas; scan, research, evaluate and respond to the following questions.
1. Describe and analyze 2 trends which appear to be driving global consumer behavior? Do you see these trends present in US markets? How?
2. Within Interbrand's analysis is listed the 10 components that they evaluated to determine the leading global brand list (page 30). Pick 2 of these capacities and reflect on how and why these qualities influence value creation and consumer loyalty. Using products your regularly consume, make connections between these capacities and personalize how this influences your purchasing behavior.
3. Evaluate 2 of the top 10 brands and explain why you believe these brands have been successful globally. (Top 10 brands include Apple, Google, Microsoft, Coca-Cola, Amazon, Samsung, Toyota, Facebook, Mercedes-Benz and IBM)
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length
Article: Growth in a changing world by Jez Frampton.