Homework: Flipkart Case Study- Strategic Management
Instructions:
Review the Flipkart case study and write project report including case summery of the company, its operations and strategies based on the case study, and then answer following questions using title of article as heading, then copy questions exactly as written below and answer.
Helpful pre-readings:
a. A business review of e-retailing in India.
b. Caselets Of Digital Marketing in The Indian Context: Flipkart. This blog gives a clear understanding of the path Flipkart has covered sofar since their origin in 2007, in terms of their business model, revenues, strategy and various other business statistics.
c. Rebirth of e-commerce in India.
Task
a. Trace the evolution of ecommerce business models, alongside Flipkart's from outset to current state.
b. What are the pros and cons of Flipkart's strategy to aggressively pursue market share at the expense of profitability?
c. Should Flipkart change its business model?
d. Analyze the various alternatives open to Flipkart. Which strategic initiatives would help in sustaining the business?
e. What were the problems that were brewing at Flipkart 4 months into operation? How might the company have dealt with these problems?
f. Describe the difficulties Flipkart was experiencing. Was their decision to close the store a good one, why or why not?
g. What does Sachin Bansal foresee for the company's future? What are his strategies? Do you agree with these strategies and if so why?
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.
Attachment:- Flipkart-Case-Study.rar