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Analyze the trends that you observed with each company to

Go to Google Trends at google.com/trends and search for one of your favorite brands as well as two or three of its competitors.

1. Analyze the trends that you observed with each company. To what could you attribute the increases or decreases in each company's trend(s)? Explain your rationale.

2. What recommendations would you give to the brand managers of your favorite brand to increase the trend line for the future? Include support.

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