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"Trending Now" Watch the video below and then respond to the questions that follow:
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Go to Google Trends at google.com/trends and search for one of your favorite brands as well as two or three of its competitors.
Analyze the trends that you observed with each company. To what could you attribute the increases or decreases in each company's trend(s)?
What recommendations would you give to the brand managers of your favorite brand to increase the trend line for the future?
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Video Segment Reference:
mediatools. (2015, May 4). Google tools for media: Trends and analytics [Video file]. Retrieved from https://youtu.be/b9ZHw0VpWxI.