Assignment: Advertisement, Media and Branding Essay
Length: 1000 to 1500 words.
Covered the extended marketing mix, Good and Bad commercials, Branding, ethics and how to target and select media platforms to promote products / Services.
For this assignment you are requested to read and complete 4 questions about Brand Storytelling at Shinola case study
1) What is Shinola's brand story?
2) Analyze the Strengths and Weaknesses of the Brand story.
3) What do brands do to create the perception of authenticity?
4) What mistakes has Shinola made that other new brands should avoid?
Format your assignment according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Learning Outcomes:
1. Outcome 1: To analyze what makes a good brand story.
2. Outcome 2: To uncover the opportunities and challenges brands can have.
3. Outcome 3: To understand how consumers respond to markers
4. Outcome 4: To understand the role of the maker and production in creating brand stories.
Attachment:- Shinola-Case-Study.rar