Analyze the stp segmentation targeting and positioning


Question: Read the case study and answer the following questions:

1. Investigate how the micro environment and the macro environment have an effect on its marketing and business.

2. Analyze the STP (Segmentation, Targeting and Positioning) strategies of the organization. Evaluate its marketing mix which leads to achievement of consumer satisfaction and organizational goals.

3. Develop strategies that could result in the organization taking better marketing decisions.

Information related to above question is enclosed below:

Attachment:- 2683789_1_case-study-3.rar

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Marketing Management: Analyze the stp segmentation targeting and positioning
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