Analyze the role of us pharmaceutical companies in the


Analyze the role of U.S. pharmaceutical companies in the health care industry, and give your opinion on whether or not you believe the protocols used in their business transactions falls under ethical / moral considerations. Defend or critique the pharmaceutical industry's use of direct to consumer (DTC) ads in order to advertise its business. Provide a rationale for your response.

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Marketing Management: Analyze the role of us pharmaceutical companies in the
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