Discussion: Marketing Management/Service Marketing Report
1. Read 5 journal/research articles that pertain to marketing a service (as opposed to a product). Students will then write a 3-5 page report (excluding cover page, abstract, and references) synthesizing those 5 articles. APA methodology applies to this assignment.
2. Discussion of 350 words on ' Discuss the role of demographics in relationship to integrated marketing communications'
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.