Assignemnt: A Major Hotel Brand
Choose one major hotel/ motel brand( global brand,regional brand or boutique brand) and conduct in-depth research study.
A 5- 6 pages. I will forward the other requirements for the paper
1. Provide a brief overview of the brand including an overview of it's parent company(if applicable), age of the brand and a brief history, number of properties, average number of rooms per property, an overview of the brand hallmarks, an overview of the guest loyalty program, and most recent hotel brand performance metrics(i.e., annual A DR, RevPar, and competitive market metrics)
2. Determine the brand organizational restructure for their properties, the role/responsibilities for each position, abd whether this is the optimal structure for the brand.
3. Analyze the CRS used by brand and determine whether this is the optimal CRS(explain).
4. Analyze the Revenue Manage system used by this brand and determine if this is the optimal system.
5. Use at least 3 quality referances(not wikipedia)
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.