Analyze the relevance of the current organizational


Each year Fortune magazine publishes a "Most Admired" list of the top companies in the U.S. Firms are rated on these eight dimensions: innovativeness, quality of management, long-term investment value, social responsibility to the community and the environment, people management, quality of products and services, financial soundness, wise use of corporate assets, and, if international, effectiveness in doing business globally.

For this assignment, your team will select a familiar organization (you are encouraged to select an organization in which one team member has been employed for at least six months). Then, choose one of the eight dimensions used to rate top U.S. companies in which the organization appears to be underperforming. Prepare a PowerPoint presentation (12 -15 slides) that addresses the following:

1. Identify a major issue the organization is facing and in which dimension of the eight identified above it is underperforming. Explain the ramifications the underperformance is currently having on the organization. Identify the likely consequence of failure to improve in the selected dimension.

2. Analyze the relevance of the current organizational structure, design, and culture and their effect on organizational effectiveness, especially in relationship to the dimension in which the organization is struggling.

3. Present a plan to bring about necessary improvement using Kotter's 8-step change model.

4. Address possible challenges to the suggested change and your plans for managing those challenges.

5. Explain how different sub-systems need to be realigned in order to bring about the change.

6. Detail any lessons learned and strategies that you as managers will either avoid and/or engage in when designing the structure, building culture, and managing change in your organization.

7. Present evidence from at least two scholarly articles to support your position and proposed change initiative.

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Marketing Management: Analyze the relevance of the current organizational
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