Analyze the qualities and skill sets required of the b2c, Operation Management

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Analyze the qualities and skill sets required of the b2c

Case Questions: NTL Lemnis: Exploring the B2C Market

Analyze the qualities and skill sets required of the B2C sales force at NTL Lemnis and suggest the qualities necessary for successful salespeople.

What should NTL Lemnis’s recruitment and selection strategies be when hiring for its sales force? How can you strengthen these?

How can NTL Lemnis measure the required size of its field force?

What should be NTL Lemnis’s sales force structure for exploring the consumer market?

Suggest a distribution model for NTL Lemnis in the consumer market. What trade margins should be

given to different players in the distribution network?

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Operation Management: Analyze the qualities and skill sets required of the b2c

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Operation Management: Analyze the qualities and skill sets required of the b2c

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