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Analyze the phases of sigmas strategy

Marketing Strategies:

Read and review Sigma Marketing case from the text. Focusing on the Product Life Cycle of desk calendars, analyze the phases of Sigma's strategy as the product passed through phases. Using research regarding Product Life Cycle, recommend potential product strategies for Sigma Marketing. Support your recommendations with researched rationale.

Support your analysis with at least 3 resources beyond text cited in APA format.

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Marketing Management: Analyze the phases of sigmas strategy

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