Discussion:
"Retail Environment"
Analyze the overall role of store associates in serving consumers who are better informed through technology. Support your answer with examples.
Ideas that Achilles' public relations campaign could use in order to counter the false allegation that the company is involved in using exotic leathers illegally to make formal shoes for women. Justify your response.
Personal Selling and Sales Objectives"
Compare and contrast a personal selling experience with buying goods or services online as opposed to at a retail outlet, and explain your preference as a marketer. Provide a rationale for your response.
Personal Selling and Sales Objectives"
Compare and contrast a personal selling experience with buying goods or services online as opposed to at a retail outlet, and explain your preference as a marketer. Provide a rationale for your response.
"Looking Back and Looking Ahead"
Predict what new forms of marketing you could expect to see in the next 10 to 20 years. Provide specific (and creative) examples to support your response.