Problem: Analyze the organizational concepts of marketing planning, customer relationship management, and market research/ analysis of Apple company. Begin the market analysis by researching based on the following instructions: a. The origin and the products of the company. b. Size of the market and projected growth. Who are the customers? What strategies is the company using for building customer relationship? What skill set have been used to communicate the value preposition to the customer using promotion/communication mix. Elaborate by describing some of the types of promotion/communication mix used such as advertising, public relations, personal selling, sales promotion, and direct marketing that the company uses or has used. How has the company used marketing information system to gain customer insights? What are the strategies the company uses to conduct competitive market intelligence? How does the company represent itself in retail marketing targeting Omni channel.