Assignment:
Submit a 3 to 5 page scholarly analysis in which you do the following:
1. Evaluate the definition of product-harm crisis within the context of the Toyota case study.
2. Identify the problems the Toyota leaders must solve.
3. Analyze the organizational changes that were successful and unsuccessful.
4. Synthesize your analysis of the literature to develop one or more recommendations for strategies Toyota might used to manage this product-harm crisis and recover brand loyalty in the global market.
5. Support your work with a minimum of two specific citations per page from this week's Learning Resources and/or additional scholarly sources.
To prepare for this Assignment, read the case, "Challenges to Toyota Caused by Recall Problems, Social Networks, and Digitisation."
Readings:
1. A Case Study of the corporate turnaround strategies
By Wei-Hwa Pan
2. Base-Rate Information in Consumer Attributions of Product-Harm Crises
By Jing Lei, Niraj Dawar
3. Innovative thinking of food safety management for traditional baking industry in taiwan - yu jan shin the butter shortbread
By Han Sheng Lei
4. Challenges to toyota caused by recall problems, social networks and digitisation
By Jay Rajasekera
5. Product recalls and the moderating role of brand commitment
By Frank German, Rajdeep grewal, William T.Ross Jr. , Rajendra K. Srivastava
6. Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises
By Kathleen Cleeren, Harald J. van Heerde, & Marnik G. Dekimpe
7. Studying the International Crisis Group
By Berit Bliesemann de Guevara