Assignment
Part 1: "Marketing Channels" Please respond to the following:
• Analyze the marketing channel issues that may arise when a product is bundled with a service.
• Analyze the implications of service characteristics for channel management.
Part 2: "International Channel" Please respond to the following:
• Examine the environment of international channels. Select the one environmental factor that affects behavioral processes in international channels the most. Provide your rationale.
• Imagine your company has channel partnerships in 18 different countries, most with language and cultural differences. Determine the best strategy for motivating international partners whether it is a comprehensive strategy that aligns to some members or 18 individual strategies. Provide your rationale.