Homework
The focus of this homework is to consider how consumer demographics and health care marketing plays a role in consumer selection of health care resources. You use your skill in marketing analysis to analyze a health care organization from a market-based perspective.
Preparing for the Homework:
Select 1 (ONE, not a chain) of the following in your community or surrounding area:
1) Walk-in clinic, such as an urgent care facility
2) Retail clinic in your local grocery store or retail pharmacy
3) No-appointment physician's office
Research the market of this facility. Consider the following as you complete your research:
1) Demographics of the consumers who use the facility selected
2) The location of the facility selected
3) The marketing used to bring in consumers to the facility selected
Directions:
Write a 700 to 1,050 words paper that analyzes the market perspective of the facility selected. Ensure you:
1) Describe the location and facility selected.
2) Analyze the cultural and generational demographics of the consumers who use the selected facility.
3) Analyze the marketing approach used for the facility.
4) Consider the targeted audience of the facility based on the demographics of the consumers who use the facility.
5) Consider whether marketing techniques can be the same when marketing to different demographics.
Format your homework according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.