Analyzing Resources and Capabilities of the Firm
Activity Instructions
Analyze the key resources and core capabilities of Proctor and Gamble Organization 2005. Identify the functional areas of the firm's organization or the activities in the value chain where the key resources and core capabilities reside (Classifying Capabilities). Are core or distinctive resources and capabilities structured and supported in a manner that aligns with the competitive advantage? What opportunities do you see to exploit the key capabilities of your project firm? Are there internal weakness that should concern the firm?