Analyze the internal influences that affect consumer

Question

Assignment : Whos picking up the puffed rice?

For this assignment, visit your local grocery store to observe and record behaviors in the various aisles. Your visit should be long enough to observe several behaviors and situations. Read the assignment thoroughly before your observational visit in order to watch for specific behaviors.

Write a four to five (4-5) page paper in which you:

Identify the store and the day and time you made your observation.

Analyze the behaviors you observed to determine how consumers progressed through the consumer behavior process while in different aisles.

Assess how consumers determine value for their various purchases. This can be addressed with at least two (2) specific consumer examples or by combining all the consumers you observed.

Pick two specific consumers that seemed to be very different from each other. Contrast how these two (2) consumers progressed through the consumer perception process.

Analyze how different manufacturers motivated consumers to pick their specific brands. Articulate thoroughly the behaviors displayed and tactics used by the store or manufacturer to motivate the purchase.

Record all your observations in a table placed in an Appendix.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA. Check with your professor for any additional instructions.

Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date.

The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Explain how consumers determine value and the value framework they assign to goods and services.

Analyze the internal influences that affect consumer behavior.

Use technology and information resources to research issues in consumer behavior.

Write clearly and concisely about consumer behavior using proper writing mechanics.

Answer 1

Conduct the task illustrated as per the requisite of the problem. Task: Who’s picking up the puffed rice? For this task, visit your local grocery store to notice and record behaviors in different aisles. The visit must be long adequate to notice different behaviors and conditions. Read the assignment comprehensively before your observational visit in order to watch for particular behaviors. Write down a 4 to 5 page paper in which you: 1) Examine the store and the day and time you made your examination. 2) Examine the behaviors you noticed to find out how consumers progressed via the consumer behavior procedure while in dissimilar aisles. 3) Evaluate how consumers find out value for their different purchases. This can be addressed by means of at least 2 particular consumer illustrations or by combining all the consumers you noticed.